{"version":"1.0","provider_name":"Salher","provider_url":"https:\/\/www.salher.com\/pl\/","author_name":"marketing_salher_95x87jPa","author_url":"https:\/\/www.salher.com\/pl\/author\/marketing_salher_95x87jpa\/","title":"Salher wprowadza now\u0105 to\u017csamo\u015b\u0107 marki - Salher","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Gf2dDRQhv3\"><a href=\"https:\/\/www.salher.com\/pl\/aktualnosci\/salher-wprowadza-nowa-tozsamosc-marki\/\">Salher wprowadza now\u0105 to\u017csamo\u015b\u0107 marki<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.salher.com\/pl\/aktualnosci\/salher-wprowadza-nowa-tozsamosc-marki\/embed\/#?secret=Gf2dDRQhv3\" width=\"600\" height=\"338\" title=\"&#8222;Salher wprowadza now\u0105 to\u017csamo\u015b\u0107 marki&#8221; &#8212; Salher\" data-secret=\"Gf2dDRQhv3\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! 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border_style_top=&#8221;dotted&#8221; border_color_left=&#8221;#000000&#8243; border_style_left=&#8221;dotted&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; border_width_left__hover_enabled=&#8221;on&#8221; border_color_left__hover_enabled=&#8221;on&#8221; _i=&#8221;1&#8243; _address=&#8221;1.0.0.1&#8243;] Przeprowadzili\u015bmy wywiad z Diego Salcedo, dyrektorem handlowym Salher, aby dowiedzie\u0107 si\u0119, co oznacza stopniowa konsolidacja nowego wizerunku firmy oczyszczaj\u0105cej wod\u0119. 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[\/et_pb_text][et_pb_text module_class=&#8221; cuerpo-texto-post&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Fira Sans|300|||||||&#8221; text_font_size=&#8221;17px&#8221; header_2_font=&#8221;Fira Sans|300|||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_3_font=&#8221;Fira Sans||||||||&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; border_style_top=&#8221;dotted&#8221; border_color_left=&#8221;#000000&#8243; border_style_left=&#8221;dotted&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; border_width_left__hover_enabled=&#8221;on&#8221; border_color_left__hover_enabled=&#8221;on&#8221; _i=&#8221;3&#8243; _address=&#8221;1.0.0.3&#8243;] Je\u015bli przez wszystkie te lata nauczyli\u015bmy si\u0119 czego\u015b, to tego, \u017ce wprowadzanie zmian jest konieczne: od ulepszenia system\u00f3w produkcyjnych, przez przeprojektowanie istniej\u0105cego sprz\u0119tu do tworzenia nowych produkt\u00f3w. 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[\/et_pb_text][et_pb_text module_class=&#8221; cuerpo-texto-post&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Fira Sans|300|||||||&#8221; text_font_size=&#8221;17px&#8221; header_2_font=&#8221;Fira Sans|300|||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_3_font=&#8221;Fira Sans||||||||&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; border_style_top=&#8221;dotted&#8221; border_color_left=&#8221;#000000&#8243; border_style_left=&#8221;dotted&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; border_width_left__hover_enabled=&#8221;on&#8221; border_color_left__hover_enabled=&#8221;on&#8221; _i=&#8221;7&#8243; _address=&#8221;1.0.0.7&#8243;] W ostatnich latach Salher\u00a0bardzo si\u0119 zmieni\u0142, a stare logo nie odzwierciedla\u0142o ju\u017c nowej to\u017csamo\u015bci firmy. \u015awiat komunikacji korporacyjnej i marketingu jest teraz znacznie wa\u017cniejszy ni\u017c wtedy, gdy zacz\u0119li\u015bmy pracowa\u0107 jako firma. Dlatego, aby dostosowa\u0107 si\u0119 do tej nowej panoramy, konieczne by\u0142o uwzgl\u0119dnienie aspekt\u00f3w brandingu i wizerunku firmy w naszym przeprojektowaniu. 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Czy wszyscy jeste\u015bcie zadowoleni z pracy nad przeprojektowaniem obrazu Salher? 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Wszyscy zdawali\u015bmy sobie spraw\u0119 z dotychczasowej drogi i potrzeby odzwierciedlenia tej ewolucji w postaci obrazu. 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